Fanta, a result of World War II

By Nick | Jun 11, 2007

Did you know that Fanta is a result of World War II?

Fanta is a brand of fruit-flavored soft drink from the Coca-Cola Company, introduced for the first time in Germany in 1940.

Fanta was devised during World War II in Nazi Germany by the German Coca Cola (GmbH) bottling company. Due to restrictions on shipping between Nazi Germany and the United States during hostilities, the German bottling plant could no longer get Coca Cola syrup. The CEO of the plant, Max Keith, needed to do something to keep the plant in operation and came up with a fruit flavored drink made from whatever he could find. Using apple fiber left over from cider presses and whey, a byproduct from cheese manufacture, Fanta was created and became quite popular. The original German Fanta had a yellow color and a different flavor from that of Fanta Orange; the exact flavor varied throughout the war, depending on the availability of ingredients.

The name ‘Fanta’ came during an employee contest to name the new beverage. Keith told them to let their Fantasie (German for imagination) run wild. On hearing that, salesman Joe Knipp spontaneously arrived upon the name Fanta.

Older Fanta LogoAfter World War II, Fanta was introduced to the United States by Coca-Cola, and in 1960 they bought the trademark. Fanta Orange is the most popular Fanta flavor, available in 180 countries. In terms of volume, Brazil is the largest consumer of Fanta in the world. Fanta remains more popular in Europe and South America than in the United States


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